In late 2010, Jarmo Rapala, as part of the ownership group of First Cast, Inc., bought what remained of the Bagley Baits and set his sights on reenergizing the brand. As an admirer of Jim Bagley for his attention to quality and of his product ingenuity and innovation, Jarmo initiated significant changes in operations, enhanced production processes and quality control of fishing lures, all areas that had clearly slipped during the preceding 30 years. Bagley will be introducing over 200 new SKU’s as part of several new product models that include both balsa and plastic baits. Some of these new models reflect unique manufacturing techniques. Checkout our Tackle Box Section for Legendary Bagley Fishing lures collection.