July 28, 2014- Brock Mosley is all Business- Article on bassmaster.com by Mark Hicks- “When Brock Mosley registered for classes at Ole Miss in his home state, he based his education around the goal of becoming a professional bass fisherman. He graduated three years ago with a degree in business marketing…”Click here to continue reading.
July 25, 2014- Customers Aging? Lure New Ones- Article on American City Business Journals by Colleen Murphy- “Bagley Bait Co. may be 60 years old, but it’s not making your dad’s fishing lures. With the company on track to generate more than $600,000 in revenue in 2014 and release 200 new lures next year, its future looks as bright as its lures’ shocking hues…”Click here to continue reading.
Jun 18, 2014 – The Return of Bagley Bait Company – Article on www.fishingtackleretailer.com by Joe Sills - “Jarmo Rapala sat at his desk, a pencil in one hand and an old slice of balsa wood in the other. He carefully put lead to paper and began drawing. Here, in a workshop in Finland, charcoal lines slowly etched themselves on the page under his hand. The master was recreating a relic—tracing its dimensions, replacing the faded paint of decades past and making it vibrant once again. In another world in another life this would have been illegal. Rapala was once the CEO of Rapala Group Worldwide, one of the largest lure companies on the planet…”Click here to continue reading.
Feb 21, 2014 – Renewed Bagley Brand Refreshing Interest at 2014 Bassmaster Classic – “As 56 of the world’s top anglers descend upon Alabama’s Lake Guntersville for the 2014 Bassmaster Classic, expo attendees and industry insiders are learning more about the revitalization of one of fishing’s most iconic brands…” Click here to continue reading.