Honest. Authentic. Bone-Deep BadAss.

We at Bagley are proud to offer traditional, premium superlight balsa and hand-selected hardwood baits with the craftsmanship, quality and artistry of classic handcrafted lures – paired with unmatched ferocity in design, finish and action that forces strikes and bends rods. 60 years of legendary bait-making skill is boiled down, energized and hand-tuned into the most lethal collection of fish assassins ever assembled. Tie one on. Go badass.





Hand-Tuned To Run True From The Start

Every Bagley bait is individually hand-tuned and water-tested to make sure the action is spot-on from the very start. Lethal stimulation is at maximum, right out of the box. You're out to fish, not fiddle, and Bagley makes sure you can get going with a lure that works exactly right from the first time out.