Bagley Bait Company has been crafting high quality balsa and resin fishing lures since 1954 and today its lures are valued by serious fishermen worldwide. Generations of anglers have used Bagley baits within the bass, walleye, pike and in-shore waters and have come to depend on Bagley and our history of innovative lure designs to catch fish in any situation. Today, Bagley remains a leading balsa manufacture and utilizes its proprietary Heat Compression Molding (HCM) manufacturing process in many of its models – furthering its legacy of innovative design. Bagley. Legendary Action.